Chariot is an alternative mass transit solution, now a subsidiary of the Ford Motor Company (as of September 2016).
New Market Expansion Playbook
Developed Chariot's robust new market launch playbook with support from Ernst & Young's advisory team. My contributions were in the following sections:
- City Analysis Framework
- Driver & Vehicle Operations Manual
- Product & Tech: New city landing pages, UK product localization
- Growth Marketing Strategy
- Recruiting & Hiring process for local teams
Oversaw execution of launches and management of the expansion team with 5 direct reports (3 US, 2 International).
Set up offices and operations in London, Seattle & New York City