About

Name: Maxx Freedman

Work Experience: https://www.linkedin.com/in/maxxfreedman/

  • I was born and raised in The Bronx, NY in a Jewish neighborhood.

  • My parents moved us to Park City, UT when I was 8.

  • Grew up in Utah skiing and playing basketball (2006 3A state champ)

  • After that, I moved to Chicago and attended college at DePaul University.

  • While in Chicago, I joined my first restaurant tech startup, LevelUp because I thought mobile payments were the future. I managed all of our local marketing activities and sold into restaurants.

  • After LevelUp pivoted to becoming an enterprise-grade platform, (hello Sweetgreen mobile app), I was laid off.

  • I got a job at Braintree payments selling startups on paymentech. I loved talking to startups but hated selling payment tech.

  • One of those startups happened to be Instacart. I convinced them to hire me as a City Launcher and left Braintree.

  • For the next two years, I lived out of a suitcase launching Instacart across all major US cities.

  • When I got tired of traveling, I asked Instacart to move to SF so I could be in the tech epicenter of the world.

  • I left Instacart thinking I could recapture that experience at other local commerce startups. I could not.

  • I learned how to manage paid ads for D2C brands and started consulting work to pay my bills.

  • Working with D2C brands gave me the idea to start a retail company helping these brands showcase their products IRL.

  • I got accepted into a retail accelerator program and then shortly after we shut it down.

  • I was recruited as a General Manager for Ritual, a restaurant pickup ordering platform (LevelUp 2.0). I managed all the West Coast markets & teams.

  • Three years later the pandemic crushed that business but delivery was booming so I joined All Day Kitchens as their

  • After traveling the country on a motorbike, I decided to turn Hustle Con into a media company, and thus The Hustle. We’re now one of America’s fastest-growing media startups and are a profitable 8-figure business that hasn’t taken VC.

  • All the while, I blog on The Anti-MBA.

  • I also own a few other software and content companies. I’ve installed CEO’s at these companies so I do not run the day to day.

  • I like to invest in startups and buy product/companies…so if you have something interesting, tell me. @thesamparr