About
Name: Maxx Freedman
Work Experience: https://www.linkedin.com/in/maxxfreedman/
I was born and raised in The Bronx, NY in a Jewish neighborhood.
My parents moved us to Park City, UT when I was 8.
Grew up in Utah skiing and playing basketball (2006 3A state champ)
After that, I moved to Chicago and attended college at DePaul University.
While in Chicago, I joined my first restaurant tech startup, LevelUp because I thought mobile payments were the future. I managed all of our local marketing activities and sold into restaurants.
After LevelUp pivoted to becoming an enterprise-grade platform, (hello Sweetgreen mobile app), I was laid off.
I got a job at Braintree payments selling startups on paymentech. I loved talking to startups but hated selling payment tech.
One of those startups happened to be Instacart. I convinced them to hire me as a City Launcher and left Braintree.
For the next two years, I lived out of a suitcase launching Instacart across all major US cities.
When I got tired of traveling, I asked Instacart to move to SF so I could be in the tech epicenter of the world.
I left Instacart thinking I could recapture that experience at other local commerce startups. I could not.
I learned how to manage paid ads for D2C brands and started consulting work to pay my bills.
Working with D2C brands gave me the idea to start a retail company helping these brands showcase their products IRL.
I got accepted into a retail accelerator program and then shortly after we shut it down.
I was recruited as a General Manager for Ritual, a restaurant pickup ordering platform (LevelUp 2.0). I managed all the West Coast markets & teams.
Three years later the pandemic crushed that business. Lost 80% of our revenue overnight. I stayed on for another 8 months to pivot the company but it didn’t take well.
The founders of All Day Kitchens recruited me to join and lead their growth team. I knew “local” well and there were tailwinds in delivery then.
I worked at All Day Kitce